U.S. Ambassador Nancy Powell was the chief guest at the American Independence Day U.S. Food and Beverages Festival celebrated at the Le Marche- South Point Mall, Gurgaon store on July 3, 2012.

Ambassador Powell welcomed visitors to the American Food Festival, and also said “We’re very proud of the high quality of American food products, and we’re delighted to have this opportunity to share these delicious and healthy food options with Indian consumers.”

Allan Mustard, minister counselor for agricultural affairs at the U.S. Embassy also said “We are very pleased to note the growing demand for American food products. Over the next two weeks we will be highlighting the quality and value of these products in three major metropolitan areas - New Delhi, Mumbai, and Bangalore.  

We hope that as more people begin to recognize American food products, they will soon understand the wide range of available options to suit different tastes, preferences and income levels.” 

From June 29 to July 15, Le Marche stores in NCR, Haiko supermarket in Mumbai, and SPAR hypermarkets in Bangalore will showcase agricultural and food products from the United States. 

This initiative, sponsored partly by U.S. Department of Agriculture (USDA), will be the first multi-city, multi-retailer U.S. food promotional event in India.

USDA is working with leading U.S. food associations, such as Washington Apple Commission, California Prune Board, Sunkist Growers, Paramount Farms, Food Export Association of the Midwest USA, Food Export USA North East, Southern U.S. Trade Association and Lady Liberty Brands, to make this event possible.

The association groups will showcase a wide range of food, including prunes, apples, and many consumer food products from the Northeastern, Southern and Midwestern States of the United States.

The participating groups will offer foods samples, and will organize live chef demos with short presentations by a trained nutritionist.