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Centre wants to double tourist growth in NE

Published on 6 Dec. 2017 11:25 PM IST
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Better connectivity, coupled with an aggressive marketing campaign will help double the number of tourists to the Northeastern region within the next five years, Rashmi Verma, Union Tourism secretary said at Guwahati on Wednesday. “Several new destinations are being soon connected by air in the next few months. We are also looking to build inter-regional people to people contact between NE and ASEAN countries” Verma said.
According to an Indian Express report, over 1.6 lakh foreign and 77 lakh domestic tourists visited Assam and the other North Eastern states during 2016, registering a 5.2 per cent increase over the previous year.
Verma said the unique features of the region required special marketing campaigns. “While each of the eight North Eastern states have specific unique features, it is equally important to sell them as different special thematic packages like wildlife, adventure, eco-tourism ethnic tourism and cuisine,” she said.

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