Department of Commerce, Patkai Christian College (PCC) organised a master class on “Print Perspective 101: Diverse Marketing and PR” on August 25 at college’s conference hall.
A press release from PCC mass communication, informed that Associate Editor, The Morung Express Dr. Moalemba Jamir, as the resource person shared valuable insights on the elements of advertisement, the significance of public relations, and various advertising strategies during the engaging session.
He also underlined the role of advertising and PR in shaping a brand’s image and promoting its products or services. Earlier Assistant Professor, Dept of Commerce Atosu Hibu, introduced the resource person to the gathering.