Rijiju highlights Arunachal’s creative strength at IITF

Union Minister Kiren Rijiju has underscored Arunachal Pradesh’s creativity, cultural depth and entrepreneurial spirit as he visited the state pavilion at the 44th India International Trade Fair (IITF) at Bharat Mandapam in New Delhi.
Rijiju, the Union Parliamentary and Minority Affairs Minister, who lit the ceremonial lamp and interacted with participating entrepreneurs on Tuesday, said he was impressed by the ‘vibrant display’ that reflected the essence of the state’s resilience and cultural pride, an official statement said here on Wednesday.
Rijiju’s visit placed the spotlight on the state’s rich cultural heritage and growing enterprise ecosystem, showcased through tribal handicrafts, organic produce and a range of innovative products. He also acknowledged the efforts of the state trade and commerce department in curating a pavilion that stood out for both its design and content.
The minister expressed gratitude to the department for presenting a compelling narrative of the state’s potential. The pavilion, he noted, offered visitors a comprehensive glimpse into the state’s unique identity, its traditions, craftsmanship, biodiversity and evolving entrepreneurial landscape.
Designed around earthy hues inspired by the state’s natural environment, the pavilion incorporates mustard green and brown tones to reflect a sense of warmth, sustainability and the minimalistic lifestyle of its people.
Participants and entrepreneurs at the pavilion said they were deeply encouraged by the minister’s visit and interaction, which provided a significant boost to their ongoing efforts to promote Arunachal Pradesh’s products and heritage on a national platform.