The Oriflame Presents WhosThat360 North East Influencer Yatra reached Dimapur on April 14, marking its next stop in what is billed as India’s largest regional influencer campaign.
Hosted at Town Hall Supermarket, the event drew over 500 students, beauty enthusiasts and local influencers for a day-long programme centred on creativity, commerce and community engagement.
Participants took part in live beauty masterclasses, skincare workshops, creator auditions and product discovery sessions, facilitated through the Oriflame Beauty and Wellness Partner Truck. The interactive setup enabled attendees to explore and engage with a range of skincare, cosmetics and wellness products.
The Yatra aims to empower creators, students and women across sectors such as beauty, fashion, food, travel, wellness and lifestyle by providing a platform for visibility and entrepreneurship. Through Oriflame’s Brand Partner programme, participants are offered opportunities to start independent ventures and earn flexible income.
A key highlight of the event was WhosThatNEStar, an open talent hunt featuring singers, dancers, comedians, spoken word artists and content creators. Selected performers from each city will advance to the grand finale at the North East Creator Awards scheduled to be held in Kolkata on May 10, 2026.
Having already covered cities including Shillong, Agartala and Aizawl, the Yatra will next travel to Kohima, Guwahati, Nagaon, Dibrugarh, Itanagar, Darjeeling, Siliguri and Durgapur before concluding in Kolkata.
WhosThat360 is an influencer-focused content platform covering developments in the creator ecosystem, while Oriflame, founded in 1967, is a global beauty and wellbeing company operating in over 60 markets with a social selling model promoting entrepreneurship.
Wednesday, April 22, 2026