Black Tiger Cement has officially unveiled its new premium variant, ‘Dhalai King’, engineered exclusively for Reinforced Cement Concrete (RCC) applications. The launch follows weeks of anticipation generated by the viral “Tomar Naam Ki?” campaign, which captivated audiences across the Northeast.
The reveal was accompanied by the brand’s bold proclamation—“My Name is King… Dhalai King. Concrete ka Asli King”—marking a significant milestone for Black Tiger Cement in its journey of innovation and market leadership.
According to the company, ‘Dhalai King’ is purpose-built for ultra-strong concrete and offers benefits such as superfast Dhalai, high density and durability, optimised sulphate resistance, and AI-driven quality control. The product is designed to meet the region’s construction needs with precision and reliability.
Speaking at the launch, Sanjay Kr. Gupta, Managing Partner of Goldstone Cements Limited (GSCL), said the campaign was aimed at sparking curiosity and pride among builders. “This launch signifies more than a new product; it represents our commitment to deliver uncompromised Dhalai performance and strength designed for the builders of the Northeast,” he stated.
Black Tiger Cement, the flagship brand of GSCL, has been a key player in the region’s construction sector since its incorporation in 2007. With the introduction of ‘Dhalai King’, the company continues to reinforce its position as a symbol of strength, precision, and trust in Northeast India’s infrastructure landscape.
Black Tiger Cement unveils‘Dhalai King’ for RCC applications
DIMAPUR, OCT 28 (NPN)