Back in the 1980s when the internet was still in its infancy, countries were being handed their own unique website addresses to navigate this nascent new online world. Such as .us for the US or .uk for the UK.
Eventually, almost every country and territory had a domain based on either its English or own language name. This included the small Caribbean island of Anguilla, which landed the address .ai.
Unbeknownst to Anguilla at the time, this would become a future jackpot.
With the continuing boom in artificial intelligence (AI), more and more companies and individuals are paying Anguilla, a British Overseas Territory, to register new websites with the .ai tag.
Such as US tech boss Dharmesh Shah, who earlier this year spent a reported $700,000 (£519,000) on the address you.ai.
Speaking to the BBC, Mr Shah says he purchased it because he had “an idea for an AI product that would allow people to create digital versions of themselves that could do specific tasks on their behalf”.
The number of .ai websites has increased more than 10-fold in the past five years, and has doubled in the past 12 months alone, according to a website that tracks domain name registrations.
The challenge for Anguilla, which has a population of just 16,000 people, is how to harness this lucrative bit of luck and turn it into a long-term and sustainable source of income.
Similar to other small Caribbean islands, Anguilla’s economy is built on a bedrock of tourism. Recently, it’s been attracting visitors in the luxury travel market, particularly from the US.
Anguilla’s statistics department says there was a record number of visitors to the island last year, with 111,639 people entering its shores.
Yet Anguilla’s tourism sector is vulnerable to damage from hurricanes every autumn. Situated in the northeast of the Caribbean island arc, Anguilla lies perfectly within the North Atlantic hurricane belt.
So gaining an increasing income from selling website addresses is playing an important role in diversifying the island’s economy, and making it more resilient to the financial damage that storms may bring. This is something that the International Monetary Fund (IMF) noted in a recent report on Anguilla.
In its draft 2025 budget document, the Anguillian government says that in 2024 it earned 105.5m East Caribbean dollars ($39m; £29m) from selling domain names. That was almost a quarter (23%) of its total revenues last year. Tourism accounts for some 37%, according to the IMF.
The Anguillian government expects its .ai revenues to increase further to 132m Eastern Caribbean dollars this year, and to 138m in 2026. It comes as more than 850,000 .ai domains are now in existence, up from fewer than 50,000 in 2020.
As a British Overseas Territory, Anguilla is under the sovereignty of the UK, but with a high level of internal self-governance.
The UK has significant influence on the island’s defence and security, and has provided financial assistance during times of crisis. After Hurricane Irma severely damaged it in 2017, the UK gave £60m to Anguilla over five years to help meet the repair bill.
The UK’s Foreign, Commonwealth and Development Office tells the BBC it welcomes Anguilla’s efforts “to find innovative ways to deliver economic growth” as it helps “contribute to Anguilla’s financial self-sufficiency”.
To manage its burgeoning domain name income, in October 2024 Anguilla signed a five-year deal with a US tech firm called Identity Digital, which specialises in internet domain name registries.
At the start of this year, Identity Digital announced that it had moved where all the .ai domains are hosted, from servers in Anguilla, to its own global server network. This is to prevent any disruption from future hurricanes, or any other risks to the island’s infrastructure, such as power cuts.
The exact cost of .ai addresses isn’t publicly disclosed, but registration prices are said to start from roughly $150 to $200. With renewal fees of around the same amount every two years.
At the same time, more in-demand domain names are auctioned off, with some fetching hundreds of thousands of US dollars. The owners of these then have to pay the same small renewal fees as everyone else.
In all cases, the government of Anguilla gets the sales revenue, with Identity Digital getting a cut said to be around 10%. However, they appear to be sensitive about the topic, as both declined to be interviewed for this article. (BBC)
