Monday, February 6, 2023

Bhuvan opens up on the war between YouTube and Reels creators

Bhuvan Bam is one of India’s biggest YouTuber, courtesy of his relatable content which appeals to the youth. His rise has been concurrent with the expansion of digital content across the country.
From making his own snackable content on YouTube to putting together a full-fledged series and essaying all characters by himself, Bhuvan has come a long way.
He will be next seen in the upcoming streaming series ‘Taaza Khabar’, in which he plays the role of Vasant Gawde, a sanitation worker, who gets the gift of premonitions and correctly cracks the news before it happens.
The YouTube superstar recently spoke with IANS about the changing dynamics of the digital medium, the advent of 5G in the Indian content landscape and the war between the short form and long-form content of Reels and YouTube.
He plays just one character in the series as opposed to his earlier works of ‘Dhindora’ and other videos on YouTube. While catering to a single character does bring him a certain ease, what he found interesting during the course of the making of the series was the time that he had at his disposal.
Lavishing praise on short-format creators, Bhuvan added: “I give it to short-form content creators because they’re able to entertain the audience in such a short span of time. I never look down on creators on Reels or never look up to creators on YouTube, it’s absolutely wrong, these two are very different forms of entertainment. Hence, can’t be compared.”

SourceIANS
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