Under the project “capacity building in IECT” including training in digital skill-sets and current industry demanding technologies in North East states, an awareness programme for farmers on use of Information Communication Technology (ICT) technologies for effective farming & marketing was held in Wokha on Tuesday, in the conference hall of the deputy commissioner (DC).
According to a DIPR report, the programme was funded by the ministry of Electronic & Information Technology and implemented by National Institute of Electronic & Information Technology (NIELIT), in collaboration with Wokha district administration, Wokha District Skill Committee (DSC) & Nagaland Forest Management Project (NFMP) Wokha.
Resources persons for the training programme included—joint director NIELIT, Kohima, A. Morimenba Amer and assistant engineer NIELIT Kohima, Benti Wanth.
Dwelling on the topic ICT & Digital payment, Benti Wanth said ICT provides support to business clients by creating a network of agents that cannot cover target territory and develops sales. He said in today’s world, the right digital marketing was key to success of any business and added that ICT was the best option for businesses.
Further, Benti Wanth encouraged the farmers to utilise various modes of transactions available such as Unstructured Supplementary Service Data (USSD), Aadhar Enabled Payment System (AEPS), Unified payments interface (UPI) E-wallet.
Emphasising on digital marketing, A. Morimenba Amer spoke on different beneficial schemes introduced by the centre for farmers.
He advised them to keep themselves updated about the schemes and avail the benefits.
Morimenba said digital marketing was a means of advertising and selling products by taking advantage of the technologies available such as internet, mobile devices, social media and other platforms.
He encouraged farmers to put effort using technologies in uploading their produces and products which, he said, would help them sell products online.
Speaking on benefits of digital marketing, he said it carried a lower cost and more control over choice of audience and allows them to gather customer data in a way that offline marketing cannot.
Farmers sensitised on use of ICT
