Nagaland Pollution Control Board (NPCB) under the National Clean Air Programme (NCAP) had launched an awareness drive by putting hoardings on the Mission LiFE (Lifestyle for environment) near Nagarajan police point, Dimapur.
The drive was launched by chairman NPCB, Rusovil John.
A press release by member secretary NPCB and State Nodal Officer, NCAP, K. Hukato Chishi informed that NCAP was launched by the central government as a long-term, time-bound, national level strategy to achieve the targets to reduce air pollution, where the Centre aims at 40% reduction in air pollution (particulate matter) by 2026.
It may be noted that at the 2021 UN Climate Change Conference (UNFCCC COP26), Prime Minister Narendra Modi announced Mission LiFE, to bring individual behaviours at the forefront of the global climate action narrative.
Mission LiFE is an India-led global mass movement to nudge individual and community action to protect and preserve the environment.
The hoardings were put up to create more awareness as per the Mission LiFE actionable points under 07 themes for implementation by individuals, communities and institutions for sustainable environment such as Save Energy, Save Water, Say No to Single Use Plastic, Reduce waste, Reduce e-waste, adopt healthy lifestyles and adopt sustainable food systems, to the general public to change.
LiFE envisions replacing the prevalent ‘use-and-dispose’ economy—governed by mindless and destructive consumption—with a circular economy, which would be defined by mindful and deliberate utilization.
The mission intends to nudge individuals to undertake simple acts in their daily lives that can contribute significantly to climate change when embraced across the world.
NCAP launches awareness drive on Mission LiFE
