Anti-aging therapies aim to restore the skin’s vitality, targeting issues such as wrinkles, drooping, and other indications of aging. These solutions tackle visible aging signs, such as wrinkles and loose skin, enhance self-esteem, and elevate overall skin wellness. These procedures can assist in postponing, preventing, or potentially reversing the visible signs of aging.
Global Perspective: The global anti-aging market size is projected to reach US$75.7 billion in 2024. Looking into the future, IMARC Group expects the market to reach US$122.9 billion by 2033, exhibiting a growth rate (CAGR) of 5.5% during 2025-2033. According to market research firm Customer Market Research, the global anti-aging market was valued at $60 billion (about Rs. 4.93 lakh crores) in 2021 and is expected to double to $120 billion (about Rs. 9.85 lakh crores) by 2030. According to Market Data Forecast, the anti-aging market in the Asia Pacific region was valued at $8.09 billion (approximately Rs. 66,388.84 crores) in 2022 and is expected to grow by 5.69 percent to $10.66 billion (approximately Rs. 87,478.46 crores) by 2027. In 2021, skincare dominated the market, with a global market share of around 41 percent, while haircare and cosmetics accounted for 22 percent and 16 percent, respectively
Indian Perspective: The significance of anti-aging treatments is increasing in India as awareness of personal care rises and the desire to sustain a youthful look grows. The scope of anti-aging services in India is increasing every year. The anti-ageing segment is now one of the most dynamic sectors within India’s personal care industry. In the world India’s rank is 7th in beauty expenditure. According to International Society of Aesthetic Plastic Surgery 2024 statista, India spends Rs 1.28 lakh crore on beauty. Skin clinics and beauty centers are now opening even in small towns. The demand for products and procedures in India’s anti-ageing market is skyrocketing. The anti-aging market in India is growing rapidly due to the increasing ageing population, increasing disposables and growing awareness about anti-aging products and services. People in India are adopting a more western lifestyle and are becoming more conscious about their appearance as a result of increasing urbanization. The advancement of new technology and products has made anti-aging treatments more accessible and affordable which is driving the market expansion. The economy of anti-aging treatments in India is growing rapidly, with a projected compound annual growth rate (CAGR) of 9% from 2023 to 2028. This growth is primarily due to the rising demand for cosmetic and aesthetic procedures, particularly through medical tourism, and the increasing availability of products and services through e-commerce and social media. According to data from Market Research Future (MRFR), the market for anti-aging services in India is growing rapidly. Its size was $343.6 million (about Rs 28 billion) in 2023, which increased to $400 million (about Rs 33 billion) in 2024. It is expected to reach $964 million (about Rs 80 billion) by 2035.
The anti-aging market faces various obstacles, including a rigorous regulatory landscape that requires extensive product approval timelines and high development expenses. Additionally, consumers often harbor skepticism regarding the effectiveness of anti-aging products, which could hinder sales and the initiatives of companies striving to create therapeutic solutions. Nevertheless, these challenges can also create potential for growth. For example, the creation of scientifically validated products supported by research offers a significant opportunity. Moreover, there remains a substantial unexplored potential for innovation in green chemistry and sustainable methods in the production and sale of products aimed at environmentally conscious consumers, which is driving market expansion.
Prof Mithilesh Kumar Sinha
Department of Economics
Nagaland University, Lumami
Wednesday, July 9, 2025