Iron Maiden have sold a 50% stake in the band’s publishing and master music rights, as well as name, image, and likeness rights. The heavy metal icons have sealed a deal for the assets with Pophouse Entertainment, an investment firm co-founded by ABBA’s Bjorn Ulvaeus, and the company are now hoping to “turbo charge” the group’s future plans after striking up a partnership.
Jessica Koravos, CEO of Pophouse – which also owns music rights of Tina Turner, KISS, and Cyndi Lauper – told Billboard: “We are 50-50 partners with the band, and the plan is that we’re going to work together turbo charging Maiden’s plans for the future.”
The acquisition includes a stake in the rights to the Fear of the Dark hitmakers’ iconic ghoul mascot, Eddie. Jessica added: “With Pophouse, we’re always thinking around the visual identity and … there’s lots of world building that’s possible both in [Maiden’s] artwork, but also in the storytelling within the songs.
“The heavy metal genre, especially with the addition of Eddie, lends itself to a treatment potentially in the world of horror.”
One of the future projects involving Maiden – who are made up of Bruce Dickinson, Steve Harris, Dave Murray, Adrian Smith, Nicko McBrain, and Janick Gers – and Pophouse is a film based on the band’s Run For Your Lives World Tour, as well as a digital universe based on Eddie.
Thursday, July 16, 2026