Nagaland Live entertainment economy framework: I&PR deptt designated as nodal deptt

State government Thursday designated the Information and Public Relations (IPR) department as the nodal department for implementing the framework for the development and promotion of the live entertainment economy in the state.
In a notification, state chief secretary Sentiyanger Imchen said the department would work closely with all relevant line departments to consolidate approval processes and improve the overall ease of conducting live-event business in the state.
The notification aligns Nagaland with the national agenda outlined in the white paper “India’s Live Events Economy: A Strategic Growth Imperative.”
IPR department has also been entrusted with coordinating the state’s efforts to strengthen and streamline the live entertainment and events sector including facilitating the development of a supportive ecosystem for promoters, creators, event managers, and cultural stakeholders engaged in live events across Nagaland.
A key mandate under the notification is the integration of state-level event permissions into the proposed single-window clearance system on the India Cine Hub Portal, ensuring faster, more transparent, and efficient facilitation for organisers.
DIPR report stated that the move reflected the government’s commitment to professionalise Nagaland’s growing creative and cultural industries, encourage investment, and unlock new economic opportunities.
The report said it also marked a significant step toward positioning Nagaland as an emerging destination for high-quality cultural, entertainment, and live events while empowering local talent and strengthening the state’s creative economy.