Nagaland: Mother’s Recipe launches Northeast campaign for ‘Ready to Cook’ spice mixes

Mother’s Recipe, the legacy homegrown brand trusted by Indian families for generations, has rolled out a high-impact outdoor campaign across the North East to spotlight its Ready to Cook spice mixes this festive season.
The campaign, running from December 20, 2025 to the first week of January 2026, is being executed through prominent hoardings in Agartala, Imphal, Dimapur, Aizawl and Shillong. Featuring popular restaurant-style dishes with strong appetite appeal and bold messaging, the initiative seeks to reinforce the promise of “restaurant taste, served at home.”
With changing lifestyles and growing interest in experimenting with regional cuisines, consumers are increasingly seeking authentic flavours, convenience, and health-conscious options. Mother’s Recipe Ready to Cook spice mixes, made with all-natural ingredients and no added preservatives, aim to meet these evolving preferences by offering quality and ease without compromise.
Speaking on the campaign, Sanjana Desai, Executive Director, Mother’s Recipe, said, “Today’s consumers want great taste with ease, especially on busy days when they still want meals to feel satisfying. With Mother’s Recipe Ready to Cook spice mixes, we are bringing restaurant-style flavours into everyday home cooking. Our North East campaign reflects our commitment to making authentic, delicious food accessible across regions, while staying true to the taste and quality people look forward to.”
Designed to resonate with working professionals, families and young consumers, the campaign seeks to drive curiosity, encourage trials and build strong brand recall. By bridging traditional taste with modern convenience, Mother’s Recipe continues to deepen its connect with evolving food habits in the region, reminding households that favourite restaurant-style dishes can now begin right at home.