NWHD applauds WSTH’s initiative to safeguard traditional attires

The Naga Women Hoho Dimapur (NWHD) has expressed deep appreciation for the Western Sumi Totimi Hoho (WSTH) following its recent decision to prohibit the sale of traditional attires in open markets and roadside areas.
In a statement issued by NWHD, the organization commended WSTH’s initiative as a commendable and timely step towards preserving the cultural dignity and sanctity of Naga traditional wear. NWHD emphasized that selling such garments in informal settings risks misuse and misrepresentation, which undermines their cultural significance.
“Our traditional attires are not mere garments, they carry deep cultural, historical and symbolic meaning. It is the responsibility of every Naga to uphold and protect the identity embedded in each piece,” NWHD stated.
The organization further noted that Nagas are widely recognized for their rich traditions and cultural heritage, passed down through generations. In this context, NWHD called for collective action from all sections of society to safeguard traditional identity.
NWHD also voiced strong support for women pursuing entrepreneurship in traditional attire and textile crafts, provided such ventures are conducted through appropriate channels that respect and uphold cultural values.
The organization concluded by encouraging other tribal communities to follow WSTH’s example and reiterated its commitment to promoting traditional wear through platforms that preserve its integrity.
“This is a call for unity—to preserve, protect, and promote the rich heritage of our traditional identity,” NWHD affirmed.