DIMAPUR, SEP 3 (NPN): Pantaloons, one of India’s leading fashion destinations under Aditya Birla Fashion and Retail Limited (ABFRL), has opened its first store in Nagaland on Thursday, marking its entry into Dimapur and expanding its footprint across the North East.
Spread across 23,000+ sq. ft., the new store located at Araimile, Kohima Road (4 lane), offers an extensive selection of fashion for women, men and kids. Designed as a “fashion playground,” the store reflects Pantaloons’ brand philosophy of “Spark Your Imagination”, encouraging consumers to discover, experiment and curate their personal style. The store features a diverse range of apparel and accessories, from everyday essentials and casualwear to occasion wear, contemporary looks and ethnic silhouettes.
To mark the launch, Pantaloons hosted a fashion runway showcase featuring 22 students from leading colleges in Dimapur as part of its “Pantaloons Style University” youth engagement initiative. The participants received mentorship from president of the Beauty and Aesthetic Society of Nagaland (BASN), Mele Pucho and the show was choreographed by Miss India Nagaland 2026, Nikali Shohe.
The showcase highlighted individuality, confidence and creativity, bringing the brand’s spirit to life. Pantaloons’ entry into Nagaland underscores its focus on emerging fashion markets and its commitment to building meaningful connections with young consumers.
With this launch, the brand aims to bring evolving fashion propositions closer to the region, creating a destination where customers can explore trends and express their individuality.
Pantaloons currently serves customers across 190+ cities through 400+ stores and a strong online presence. ABFRL, its parent company, is India’s leading fashion powerhouse with a portfolio spanning ethnic wear, luxury retail and digital-first fashion brands.
