DIMAPUR, Aug 11 (NPN): Smart Bazaar, Reliance Retail’s value-led supermarket brand, has announced the return of its much-awaited ‘Full Paisa Vasool Sale’, which will run from August 12 to 16 across participating stores. The five-day sale promises consumers greater savings across everyday household shopping, with offers spanning home and personal care, processed food, staples, dairy, home and fashion categories.
The sale is built on the principle that every rupee matters when shopping for the family and aims to deliver value not just through individual deals but across the entire shopping basket. Among the highlighted offers are 5 kg Basmati Rice with 2.73 kg Oil at a combined price of Rs. 799, biscuits and chocolates under a “Buy Any 2, Get Any 1 Free” scheme, detergents at a minimum of 33% off, top branded shampoos at a flat 60% discount and a two-piece stainless steel triply cookware combo at a flat Rs. 999.
Smart Bazaar CEO – Grocery Retail, Damodar Mall, said the sale reflects the mindset of Indian households, where value is not about compromise but about being smart in purchasing decisions. “Full Paisa Vasool is our way of celebrating that mindset at Smart Bazaar,” he remarked, adding that the initiative is designed to help families shop more, save more and get more value from every rupee spent.
The campaign will be amplified across mass media, digital, social, retail and hyperlocal channels, with participating Smart Bazaar sores serving as the focal point.
Smart Bazaar, Reliance Retail’s value-led supermarket brand, offers a wide assortment across grocery, fresh produce, home care, personal care and non-grocery categories.
Wednesday, August 12, 2026