A two-day Tribal Artisans Mela (TAM) organised by Tribal Cooperative Marketing Development Federation of India Ltd (TRIFED) under government of India, Tribal Affair Ministry flagship programme “Marketing and logistic development for promoting tribal products from North Eastern Region (PTRNER)” in collaboration with state implementing agency MARCOFED commenced on May 12 at Mokokchung Town Hall.
According to a DIPR report, inaugurating the mela as special guest, Deputy Commissioner (DC) Mokokchung, Shashank Pratap Singh proposed regular interaction between the implementing agencies and the local artisans to bring about better marketing strategy.
Highlighting some concerns of the local artisans, he said due to lack of proper marketing linkages and awareness of products demand in the market, the artisans were not able to expand their marketing beyond the state. He therefore advised the concerned agencies to explore and create awareness for better opportunities. The DC also emphasized on the need to promote specific products which were peculiar in the region.
While delivering a short speech, GM, TRIFED Head Office, Col. M.Mehra said TRIFED objective was to identify local products which could be promoted by expanding their marketing scope through better platform and to provide assistance to enhance the values of their products.
At the two-day Mela, platform will be provided to the local artisans to exhibit their products and avail the assistance under the banner of PTRNER.
Friday, June 27, 2025