Confederation of Indian Industry (CII) organised a webinar on the topic, “opportunities in direct selling” with advisor, food & civil supplies, legal metrology & consumer protection, taxes, Pukhayi Sumi on June 16 as the guest of honour.
In a press release, CII stated that Pukhayi, in his speech, said in a state like Nagaland where the industrialization was yet to gear up, direct selling could open up avenues to one’s entrepreneurial journey. Pukhayi noted that the sector has also empowered women in a significant way right since its inception and that it has been instrumental in employment generation for many Indians who lost their jobs due to the pandemic.
To popularise direct selling as an employment opportunity in Nagaland a session on “opportunities in direct selling” was also held wherein professor Bejon Misra from International Consumer Policy Expert &honorary professor of National Law University, Odisha emphasised on the need of raising consumer awareness in Nagaland.
At the session, Rajat Banerji, vice president – corporate affairs and Chetan Bharadwaj, general manager, Indian Direct Selling Association threw light on various advantages and the opportunities being offered by direct selling.
Quoting a report of the Indian Direct selling Association during the fiscal year 2019-20, CII said direct sellers of Nagaland most of whom are women numbering around 42,000 collectively generated businesses worth Rs 100 crores.
Earlier, chairperson, CII Nagaland State Council & CEO Faith Hospital, Hokhuli Sema highlighted the various positive features of direct selling. The webinar was moderated by past CII chairman and CEO, Window Media, Dr Aotoshi.