CWWS cautions against misuse of traditional attires

DIMAPUR: Chakhesang Women Welfare Society (CWWS) has appealed to the public to ensure respectful and accurate representation of traditional attires, stating that traditional garments are symbols of identity, history, customary practices and cultural values passed down through generations.
In a statement, the organisation expressed concern over the incorrect representation of traditional attires, including instances where AI-generated or digitally altered content portrayed the use of traditional men’s shawls in women’s garments in ways that do not reflect their customary significance, identity and traditional usage.
CWWS pointed out that Chakhesang traditional attires were gender-specific and also worn based on entitlement, status, age, occasion and marital status. It stated that traditional men’s shawls should not be used for women’s garments or apparel, while women’s traditional attires and items should likewise not be used for men. It further stated that unmarried individuals should not wear attires or shawls designated for married persons, and shawls symbolising status, achievement or entitlement should not be worn unless rightfully earned or entitled to.
According to the organisation, respecting such distinctions was important for preserving the authenticity, dignity and traditional significance of cultural heritage. CWWS also cautioned that circulation of such content on social media platforms could contribute to misunderstanding and misrepresentation of cultural heritage and traditional practices among younger generations and people unfamiliar with the traditions.
While appreciating the growing interest in promoting and showcasing indigenous culture, CWWS stressed that traditional attires should be represented with proper understanding, sensitivity and respect for their significance.
It appealed to individuals, designers, photographers, content creators and the general public to exercise due care and responsibility while portraying traditional attires and cultural elements in public and digital spaces, adding that preserving the authenticity of traditions was a shared responsibility for present and future generations.